January 16, 2023
Generally, we believe Content Marketing is creating, distributing and sharing content in order to engage audiences, generate leads, improve branding, and other marketing goals you can serve with content marketing, but its much more than that.
Content Marketing is a form of marketing focused on creating, publishing, and distributing content to a targeted audience online as well as offline. It is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Content Marketing has a very big role to play in B2B Marketing. In Content Marketing it is also very important that you define proper content marketing strategies. A content marketing strategy helps in analyzing the different ways content marketing can be used across to map the buyer’s journey in the sales funnel, the customer lifecycle and the different experiences customers gain in the buying and using process.
“Without a strategy, Content is just stuff, and the world has enough stuff.”
In this blo,g we’ll discuss a few content marketing strategies that guarantee success.
1. Video Marketing
Video Marketing is a new type of internet marketing and advertising in which business create 2-5 minute short videos about specific topics using content from articles and other text sources. Videos are becoming an increasingly popular form of content marketing, because they’re inexpensive and easily accessible by anyone with a mobile device.
When utilizing video content, marketers can better track exactly when consumers stopped watching, how many full and partial views a video has and how often a video actually brought the client business. Videos can boost conversations and also directly lead you to sale. Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content.
Remember Google owns Youtube now. This has resulted in a significant increase in how much videos affect your search engine ranking.
2. Whitepaper Marketing(Promotion)
In my last blog – Whitepaper – A Key Element in B2B Marketing. I explained why whitepaper matters so much in B2B marketing. Why white papers are still a critical part of a content marketing strategy.
The whitepaper is one of the best lead generators. The whitepaper can educate the audience, create a trust factor and convince them to buy your products and services. A well-crafted white paper can essentially serve as an editorial calendar, feeding a range of entry points to reach your audience in different formats, whether through blog postings, videos, briefings, or other mediums.
Creating a white paper promotional plan can help you reach a wider audience, attract more leads, and convert them into customers. We, at AMS Inc., can take care of promoting your whitepaper and generating leads from them. Our services will promote your white paper, and you usually pay for every lead we bring your way. We ensure that our syndication service can get your white paper in front of your ideal customers and that you’re not paying for bad leads.
3. Stalk your Competitors:
Yes, you read that right. I personally believe, you should always pay a close attention to your competitor’s product and their marketing strategies. Your competitors are one of the best sources to give you a proper feedback regarding where exactly you lack in your product or its marketing.
Analyze your competitor’s activities, how they are using different marketing channels. Check out their audience, how they react to the posts and how many likes, shares, retweets and other digital media KPIs they have. This will help you understand where you are and what needs to be done to overcome such situations.
Stalk their external(public) – not internal activities.
4. Case studies
Case studies tells a story. They illustrate how your product or service can be used. Case studies promote a service your business offers and are a great opportunity to place a call-to-action form. Your goal is to target customers who are increasingly curious about your products and services, and they want some evidence that you’ve helped customers like them before as well.
Businesses use them to show how their product or service has been implemented successfully by customers. Instead of simply talking about a product, case studies allow businesses to show how their product can be used. It demonstrate how your product has been used successfully.
A case study must include a short summary, an explanation of the problem of your customer, your unique solution and the results after that.
5. Newsletter Marketing
Newsletter marketing is a cost-effective practice by which companies send informational and product-focused content via an emailed letter to a subscriber list that comprises potential and existing customers of the company.
Newsletters are an extremely valuable marketing tool used in today’s modern marketing age. Publishing a newsletter gives you the opportunity to increase awareness and understanding of your company and its products and services. Newsletters give online businesses an opportunity to demonstrate authority and expertise on the subject of their products.
You can use newsletters to promote products and services or launch new products. Including information on special offers helps reinforce the effect of your advertising and promotional campaigns. Newsletters can help you increase the coverage of your target audience. By placing information about the newsletter on your website, you can capture contact details of new prospects by asking visitors to subscribe.
6. Infographic Marketing
Infographic marketing involves using infographics to establish brand authority, publishing them for SEO appeal and promoting them for maximum exposure and link building across the web. Infographics are essentially visual representations of data, presented in a format that is more engaging than usual written copy
As more businesses begin using the web to boost their marketing campaigns, differentiating content becomes increasingly important. Infographic marketing provides an opportunity for a company to present information in a dynamic, visual format that will stand out from the rest of its website and set it apart from competitors.
Conclusion…
Any content marketing strategy is never perfect, but you can always improve your content to benefit the consumer and the business. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information
“Good content is not storytelling, It’s telling your story well.”
Don’t be afraid to try new types of content marketing strategies, different approaches of distribution, or any other tactics you find suitable; you never know the outcome until you try.
To understand more about our Content Syndication services, please reach us at info@ams-in.com or visit us at www.ams-in.com.
Thank you.
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