Often markers focus on generating new leads for their business, chasing down new prospects and closing the sale. But the possibility that customers will buy the first time they meet your company is rare, very rare. Your prospects need some guidance and education through the sales funnel before doing business with you. Your prospects need to trust that you know what you’re talking about. It is the process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer’s journey. Therefore Lead Nurturing.

Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer’s journey. It focuses on marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need.

According to Marketo –

• On average, 50% of the leads in any system are not yet ready to buy.
• Almost 70% of new leads never become sales.
• Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost.

Now let’s discuss these 7 Lead Nurturing tactics to keep prospects engaged in your marketing sales funnel.

1. Know your Target Audience:

Lead generation is not only about scoring leads, but scoring those leads by stimulating the prospect’s interest in your products and services. Knowing your target audience means you need to know who you want to become your customer. Beyond that, you need to know what they’re looking for, why they are looking for and when they’re looking for it. If your initial screening w.r.t the target audience is set properly, you need not worry about the further tactics in lead nurturing strategy.

2.Target Content Marketing:

CONTENT is KING!!

Agree to the fullest on the above statement. Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. a good content marketing strategy drives profitable customer action

But targeted content marketing gives your audience precisely what they want. When you create your content you need to keep in mind where in the funnel your targeted prospects are. One of the biggest mistakes made in advertising is being in the wrong place at the wrong time.

Content marketing gives you the opportunity to earn that credibility by creating messages that demonstrate how your product or service can make a positive difference in the lives of your prospects.

3. Focus on User Experience:

By user experience I mean to say the overall experience of a person using a product such as a website or a computer application, especially in terms of how easy or pleasing it is to use.

No matter how good quality your content is and how better your website is, if your audience is not able to access it with ease, then you are in deep trouble. It would be like a lake of fresh water in the middle of the burning lava mountains. How will you reach there??

If you know that most of your customers access your site and content from their mobile devices, make sure your site is set up to be mobile friendly. There is nothing more annoying than finding a great piece of content and struggling to try and read it. Optimize your page based on common screen sizes and you won’t lose prospects who can’t read your content.

4. Timely Follow-Ups:

Planting a tree is easy, but watering and making sure that the tree grows properly is very important. Similarly, scoring a lead is easier than nurturing it to take it down in the sales funnel. Following up with leads as well as the client’s can be one of the most important business actions a business can take. Following up with business prospects is a key component of your success. There are a number of acceptable ways in which you can follow up with prospective clients.

People lead busy lives, and not always can remember to do all the things that they need to do. Many times when we call a prospect, we have to make him remind why and with what motive is he called again. Remember, it takes some time to stimulate a sale. Follow-ups make customers feel special and appreciated and therefore this increases reliability process for the customers.

5. Personalized Emails:

Email Marketing is not dead. According to a research, approximately more than 60% of sales are stimulated by email marketing. No doubt email marketing is still one of the most efficient and effective methods to reach your target audience.

Personalized emails generate up to 6 times higher revenue per email than non-personalized emails do.

There are many ways in which you can use personalized emails to improve your lead nurturing strategy. You can send triggered emails when someone downloads your gated content, clicks on links in your emails, visits certain pages on your website, or when they demonstrate a high level of engagement. When you combine the power of target marketing with behavioral triggered emails you can deliver the right marketing messages to the right people, at the right times.

6. Sales and Marketing Alignment:

Sales and Marketing contribute to more than 40% of an organization’s total operations in generating revenue for the business. Marketing plays an important role in selling, But Sales is equally important because it is the bottom line. Although sales and marketing reside in different departments in most organizations, integration between the two can help to improve overall performance in terms of revenue and profit.

Today’s sales and marketing teams are operating in the age of the customer. Sales and marketing must work together to provide the buyer with high quality, relevant, valuable content in conversations for just a shot at winning the deal. In order for both sales and marketing to contribute to lead nurturing you’ll need to identify when prospects should be transitioned between teams as they progress through the funnel.

More than 80% of companies that align their sales and marketing lead nurturing efforts report measurable increases in the number of sales opportunities generated.

7. Ask for Feedback:

Feedback is information provided by clients about whether they are satisfied or dissatisfied with a product or service and about the general experience they had with a company. Their opinion is a vital resource for improving customer experience and adjusting your actions to their needs.

Asking for feedback is a great way to modify your target audience and how you’ll reach them. You can gather feedback in a few different ways. These include asking loyal customers, asking employees, or even setting up a small market research study. Knowing what your potential customers want to see is pivotal in keeping the funnel flowing.

To conclude…

Without lead nurturing, it would be much more difficult to find new customers, maintain strong relationships with our whole database, and ultimately help our customers run a better business. That’s why it is critical to utilize lead nurturing or implement it within business units.

The very fact that lead nurturing is meant to improve customer relationship and build company trust. It is an assurance to them that they are about to make the right choices. The more we are able to listen to our customers, the more we can create solutions to their specific needs – that’s why lead nurturing is important.

Apprise Marketing Services lead nurturing services help clients design and execute lead nurturing campaigns to meet their specific engagement goals, to continue to communicate with prospects to nurture and grow those relationships with the company over time.

If you want to learn more about how we can assist you in your LEAD NURTURING CAMPAIGNS kindly reach us at info@ams-in.com or visit www.ams-in.com.

Thank you.