7 Marketing Tactics That Will Boost Your B2B Strategy

The prime motive of any company in business is to make profits which can be possible only if they make and provide the products and services that their customers demand. Understanding and meeting these demands is one of the biggest challenges for companies and if they do these things well then they are able to generate revenue to keep the business going and to even expand it. If a company is not able to attract new customers then they will not be able to generate more revenue grow further. This is where your marketing tactics come into play.

As modern marketing has expanded and audiences have changed, one thing is sure that we’re seeing the few best B2B strategy and tactics emerging. If you want to stay ahead in the competition, you need to regularly add and update new tactics to your marketing plan.

One of the biggest keys to a successful business is the generation of new sales leads. However, generating leads is not only about attracting or engaging a new pool of customers that they haven’t done business with, but leads can also help you maintain the connections that you already have.

Keeping this in mind, we’ve shortlisted a few marketing tactics that will definitely help you to stay ahead in the competition and speed up your customer acquisition process.

1. Integrated Channels

Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of marketing tactics.

There are many effective channels that comprise your strategy and generate leads for your business. Few of these channels include…

1)Content marketing
2)Direct Marketing
3)Email marketing
4)Social media marketing
5)Search engine optimization
6)Paid Ads
7)Webinars/Events

Integration of these channels fuels powerful interactions between your audience and your brand. Thus resulting in effective tactics for B2B strategy.

2. Deliver on your promises

We have all some or the other times experienced the bitter disappointment of purchasing a product or service that lack in quality or after sale service. If you promised the moon, deliver it along with a handful of stars. You always want to be remembered in your customer’s mind. Delivering on your promises is doing what you say you are going to do when you say you are going to do it. Every time you follow through on a commitment, small or large, you build trust.

When promises are broken or customers are misled, the bonds of trust is breached. Broken promises imply that you either didn’t think before making the promises or don’t care that they’ve let you down. Remember, Image is Everything!

3. Excellent Content for your Audience

I don’t have to show why Content matters so much when it comes to B2B marketing. Content is the lifeline of a b2b marketing strategy. Content creation has a very important role in SEO. Content creation & marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

So do your research and engage your best resources to create content exceptionally valuable to your audience. This may take longer than normal especially if you’re putting out an eBook or other long-form content. But content that adds real value to your audience pays off in terms of engagement and thought leadership and ultimately leads.

Apprise Marketing Services has proven expertise in the dissemination of content assets to clients with varied nature of businesses. We successfully generate whitepaper leads across all verticals and geographies in the given span of time.

4. Referral Programs

Referrals work for right from a $1.00 pen to $100,000 software or a product.

Referral marketing is a powerful tool, and one of the top-rated forms of marketing. It’s important to explore its benefits for your company. We know from our data, that a referral channel can deliver a higher value when compared to the standard marketing and partner lead funnels.

The importance of referral marketing in 2018 can’t be neglected. Offering incentives, gifts, discounts create referral programs that work and allows customers, clients, and employees to help with your marketing efforts without even realizing it. Using referral marketing strategies in 2018 has boosted sales for us in a way we never thought would be possible.

5. Earned Media and PR

Earned media is not a revolutionary concept. For decades businesses have used public relations tactics to reach out to the media. The goal is to encourage publications to write stories about their business and brand in order to reach their target market and increase their credibility.

Earned media is achieved when someone distributes content on your business’ behalf. When someone not associated with your brand mentions you on social media, in an online or offline publication or blogs about you; it is considered earned media. With the media landscape shifting from offline to online and with more consumers interacting on social media, understanding and generating earned media is becoming even more important marketing tactic to boost B2B strategy.

6. Social Media Marketing

With over more than 75% of the total world’s population able to access the internet, Social media is now an essential piece of business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales.

Social media marketing focuses on providing users with content they find valuable and want to share across their social networks, resulting in increased visibility and traffic for your business. Social media shares of content, videos and images easily in a click and also influence SEO efforts in that they often increase relevancy in search results within social media networks like Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Instagram and search engines like Google, Yahoo, and Bing.

7. Case Studies and Testimonials

People will only trust you when you’ll show them what you’ve actually done for your previous customers and what were the results.

Case studies are now marketing’s staple diet. They are a powerful marketing tool, especially in B2B marketing. Businesses use them to show how their product or service has been implemented successfully by customers and its proving beneficial to them. It really helps customers to envision how videos can help to explain what they do and increase conversions in the process.

Talking about Testimonials when it comes to all businesses (whether large and small), the success of the business depends heavily on word of mouth. Testimonials are formal forms of expression that support this concept. They are extremely powerful tools when it comes to strengthening your branding and promotion.

To conclude…

No few strategies or tactics are only enough to achieve the desired results. Its all about going with the current trend and acquiring the ongoing best practices to be able to deliver to the customers according to their convenience and ease.

Apprise Marketing Services – AMS is a growing company, successfully delivering lead generation campaigns for our clients across the globe. We at AMS help you to succeed your B2B Marketing strategies with offline and online marketing methods.

For more information visit us at www.ams-in.com or e-mail us at info@ams-in.com.

Thank you.