Do you doubt whether Webinar is really Important??

Read these statistics –

Inside Sales reported that 73% of sales and marketing leaders listed webinars as one of the best ways to generate top-quality leads for businesses.

Right now, 60% of B2B marketers use webinars and event marketing as part of their overall content strategy.

People are definitely still viewing webinars, too. GotoWebinar reported that the average webinar attendee viewing time was 61 minutes in 2018.

Businesses are still using webinars to grow their lists and sell their products and services because webinars work.

So YES, Webinar is still one of the IMPORTANT strategies to promote your brand and generate leads for your business.

WHY Webinars still matter.

Webinars are still an easy and quick way of educating large audiences, especially when attendees are located in completely different cities or even countries. However, they also provide marketers with a key tool for business growth, boosting brand recognition and sales.

Webinars allow marketers to engage with customers and prospects on a large scale and provide a way for businesses of any size to be themselves and build a true connection with their audience, making it that much easier to build lasting relationships.

Webinars really do give a personal approach and this can be used as a way to interact with existing customers – meetings can be used to host question and answer sessions, updates on product releases and training.

Webinars’ influence on the buying cycle is driven by their ability to:

• Engage prospective buyers
• Move prospects and opportunities faster in the purchase process
• Identify sales-ready leads
• Enhance marketers’ lead scoring and nurturing process

Changing Scenario of Webinars –

1. A stiff competition.

Your audience is probably receiving a LOT of invitations to join webinars. Competition for attention is fierce, so you’ll have to work hard to stand out and persuade people to take action.

All of your marketing copy (from the beginning of your webinar funnel to the end) must be clear, compelling, and focused, and you need to frame everything from the customer’s perspective.

Ask yourself, “What is my prospect getting out of this?” and then focus exclusively on that. If it’s not important to your prospect, cut it.

Smart promotion strategies have always been a big part of any webinar’s success, but now it’s more important than ever that you promote your event far and wide across the web. Go out and spread the word yourself, using every tool available (including your website, network, email list, and social media platforms).

2. Webinar participants are picky.

Years ago, you could get away with only giving away a teensy bit of content on your webinars. You could use your webinar primarily to sell your product or service, and your audience would be fairly forgiving. You could still make sales.

Today, it’s not like that anymore. Your webinar participants want you to cut the fluff and give practical, actionable advice that holds their attention and doesn’t bore them into a stupor. If you don’t do that, people will drop off your live calls in droves.

If your webinar is one long sales pitch, you’ll get called out for it on social media – and you’ll be on the hook to explain yourself.

3. What you’re selling MUST be of interest for your webinar participants.

Your customers are bombarded with offers all day long, and they say no to almost all of them.

The product or service you’re selling on your webinar must directly align with an urgent problem your participant is struggling with – otherwise, they’ll say no.

Don’t create products based on what you think people need, or what you think would be fun to create – ask your clients, and create products based on themes and problems you hear consistently!

4. The terminology is changing day-by-day.

When webinars initially became popular as a marketing tool, you could just call them “webinars” in your emails and registration pages.

These days, some consumers have a negative association with the word, and they think of a webinar as something that has a very low value – so you might get better results if you call your live event a master class or workshop. Switching to a different term could make a major difference in your sign up, participation, and sales conversion rates.

This isn’t a hard-and-fast rule though. For some prospects, a webinar is still a high-value event.

5. Make sure the Webinar occurs with ease.

There are plenty of other things your prospects could be doing with their valuable time, so patience levels are at an all-time low. Prospects won’t tolerate any technical problems in the live webinar.

If you spend the first five minutes of your broadcast fiddling around with your webinar tool, trying to get the audio to work, or trying to share your screen, participants will bail and they probably would leave and won’t sign up for another one of your webinars.

Don’t rely too much on recording the webinar.. either – some people will watch them, but most people won’t! Your true audience is the one who’s watched it LIVE.

7. Use all the data generated from the Webinar to the fullest advantage.

These days, you can get tons of useful information about your prospects from your webinars. With most email service providers, you’ll be able to see:

1. Who clicks on the invitation link and view the registration page.
2. Who signed up and actually participated in the event.
3. Who signed up and DIDN’T show up for the live event.
4. Who stay engaged with the entire presentation, and who dropped off early.

Who clicked on your follow-up sales page, when you sent it via email.
You can use this information to specifically tailor your email messages, based on the client’s behavior and needs. You can also create segmented content for those list groups in the future.

Conclusion –

Webinars are still one of the best tools for engaging with prospects, building trust, and making sales. Simply put, there’s more to hosting a webinar than showing off the latest and greatest products and promotions. Be mindful that attendees are investing time, so ensure that the content produced is substantial and interesting.

It’s time for you to stop doubting the effectiveness of webinars, and start working on your next webinar. Webinar success is right there at your fingertips – if you’re smart and savvy enough to reach for it.

Webinar registration services at AMS

Apprise Marketing Services – AMS undertakes in-depth preliminary analysis of prospective registrants and makes appropriate efforts to drive them to your webinars that most likely result in leads or conversions for the businesses.

What you need to do is focus only on the Webinar and presentation part. Leave the registration/audience building on us.

We can help you smoothly overcome the following webinar and event marketing challenges:

• Attracting new audiences from offline & social media channels.
• Difficulty in converting prospects into attendees.
• Unproductive email lists.
• Ineffective event email campaigns.

To know more about our webinar registration and Audience building services – reach us at info@ams-in.com or visit www.ams-in.com.

Thank you.