Importance of WEBINAR in B2B Marketing. - Apprise Marketing Services - AMSB2B

Demand Marketing Marketing Operations

Modern marketing is more about customer experience, feedback, building relationships with customers, adapting continuously the new digital landscapes, and marketing across multiple channels to reach different consumers. It is a need in today’s world that marketers must work continuously for an ever-increasing number of platforms to develop a more identity-based audience.

In such a challenging environment Webinars are proving to be a boon for Marketers. To begin with, Webinar, also known as Web Conferencing is a seminar conducted over the internet.

Webinars are taking the digital marketing world by storm. Webinars are made possible by Internet technologies, particularly on TCP/IP connections. Services may allow real-time point-to-point communications as well as multicast communications from one sender to many receivers. It offers data streams of text-based messages, voice and video chat to be shared simultaneously, across geographically dispersed locations. Applications for web conferencing include meetings, training events, lectures, or presentations from a web-connected computer to other web-connected computers.

I am just trying to showcase a few most important reasons why webinars are valuable for every business’s B2B marketing strategy.

1. Webinars are Convenient

A webinar is one of the most convenient platforms for a B2B marketer to reach its target audience. On-demand webinars are quite convenient to have because at this point, everyone has an online connection and a means to access it. Majority of your business associates, prospects, partners, and customers have an access to the good Internet. Conducting webinars allow you to connect with everyone around the world without having them to leave their home.

2. Reach your defined Target Audience

A webinar is a tool which can be opted to connect with your defined audience to market your product and services. A webinar allows you to reach and engage a very specific target group you’ve selected. It allows your audience to ask questions, or pose questions of your own to the participants. Thanks to the interaction during a webinar you gain insight into your target group. You can really get to know your audience, unlike during lower-quality webinars or physical meetings and events where attendees often merely listen passively.

3. Webinars are Time and Money savers

Majority of prospects and decision makers lack time to connect with you for one-to-one discussion w.r.t the product or services you want to offer. Also, on the marketer’s side, it would be costly for them to organize a physical event for their audience to meet and then promote the products. Webinars make it easier and cheaper for your target group to be engaged by your message. The costs of conducting a webinar is much lower than organizing a physical event and hiring a venue.

4. Webinars help Create and Increase Brand Awareness:

Everyone knows the importance of brand awareness building. Social media and advertisement are the most commonly-used traditional methods to it. A webinar is playing an important role in increasing brand awareness. Plan out your webinar from beginning to end and make sure that all information is included in order to increase brand awareness properly. Also, Make sure you’re on the most appropriate channels where your audience spends.

5. Free of cost Advertising

In most cases, those who attend your webinar are your potential customer as they’re either interested in your product or other similar services. So if they’re satisfied with your products after a free trial, they won’t hesitate to share with their friends and family. This mouth-to-mouth transmission is a free and valuable variant of advertisement. In short, a webinar is an attractive method to increase your brand awareness among the potential customers and turn them into long-term partners.

6. Webinars keep Audience Engaged

In order to stay in the competition, it is very important that marketers keep their audience engaged with quality content and it’s promotion. Webinars have a vital role in engaging audience.

Webinars are one-time events that happen LIVE. If your audience shows up late, they miss part of it. If they don’t show up at all, they miss all of it. With a video, the viewer knows that she can pause it and come back at any time that’s not the case with webinars. If your prospect leaves or misses the webinar, she will feel the pain of missing out.

With webinars, your audience gets a voice. They can chat, vocalize opinions, asks questions, answer questions, and more. When someone is asking questions and chatting about what they’re being taught, they’re more focused and engaged by default.

7. Generate new leads

If you successfully register new prospects for a webinar and succeed in presenting the importance and value of your products and services, then congrats! you’ve got fresh leads in your basket to nurture and take them ahead in the sales funnel.

There’s no better way to build a relationship than by giving value first. Webinars give us the opportunity to educate the prospects and leads and help them understand why their product is valuable in the first place. Webinars will allow you to build personal relationships and have real-time conversations.

To Conclude…

Webinars are powerful, and certainly, there are a lot more than the above 7 reasons to run them. I hope this inspires you to get out there and use webinars in your business, whether they’re for lead generation, sales, training, or all of the above.

Now, what you need to do here is focus only on the Webinar and presentation part. Leave the registration/audience building on us.

Apprise Marketing Services – AMS undertakes an in-depth preliminary analysis of prospective registrants and makes appropriate efforts to drive them to your webinars that most likely result into leads or conversions for the businesses.

We can help you smoothly overcome the following webinar marketing challenges:

Attracting new audiences from offline & social media channels.
Difficulty in converting prospects into attendees.
Unproductive email lists.
Ineffective event email campaigns.

To know more about our webinar registration services reach us at info@ams-in.com or visit www.ams-in.com.

Thank you.