How often do we hear about these two terms, ‘Lead Generation’ & ‘Lead Nurturing’ when we talk about marketing and business development. Lead generation & Lead nurturing are the two most critical parts of a strong marketing strategy for any organization to survive and succeed in the competitive market regardless of the industry or the […]
Modern concepts of marketing are broad concepts. It focuses on finding out the consumer and making the goods as per their needs rather than to provide them what the seller has made. Marketing plans won’t work or succeed unless you have a set of strong strategies to make it work. The marketing funnel helps companies to understand the various stages a […]
Content Marketing has a very big role to play in B2B Marketing. Content marketing is great, but many marketers fail to understand that content is just a part of the game. Good content is mandatory, yes, but without a proper strategy for marketing your content and without a defined target audience your content won’t work and […]
Account-based marketing (ABM), also known as key account marketing, has become a priority for many B2B organizations. ABM is now anticipated to be a major part of many companies’ marketing strategies since last one year. It’s a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. […]
Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a […]
A webinar is the most powerful tool when it comes to reaching and engaging a very specific target group. A webinar allows them to ask questions, or pose questions of your own to the participants. During a webinar through interaction, you gain deep insights into your target group. You can get more familiarized with your […]
Nowadays, in order to show their presence and stay in this competitive environment, a majority of B2B Marketers are opting to increase their demand generation budget. The main focus or priority of these B2B Marketers is on lead quality over lead quantity which can be only achieved if you select proper demand generation channels to […]
Modern marketing is more about customer experience, feedback, building relationships with customers, adapting continuously the new digital landscapes, and marketing across multiple channels to reach different consumers. It is a need in today’s world that marketers must work continuously for an ever-increasing number of platforms to develop a more identity-based audience. In such a challenging environment Webinars are proving […]
Generally, we believe Content Marketing is creating, distributing and sharing content in order to engage audiences, generate leads, improve branding, and other marketing goals you can serve with content marketing, but its much more than that. Content Marketing is a form of marketing focused on creating, publishing, and distributing content to a targeted audience online as […]
The entire purpose of Content Marketing is to give your audience and viewers something that is relevant and timely, while simultaneously providing them engaging information that they will enjoy. B2B content marketing experts use various types of powerful marketing techniques and resources to influence their customers and generate better leads. A whitepaper is one of those powerful marketing techniques. A Whitepaper […]
