There has been a huge shift in the way people market and sell their products or services today. The change is quite significant in B2B marketing as well because of the inherent nature of the business. If you want to stay alive in the B2B market, your marketing skills are required to be incredibly strong, […]

We are trading in a market that is constantly changing, all businesses are continuously looking for new opportunities to grow. The Solution Providers, as well as the Solution Buyers, are searching for new collaborations to bring efficiency and effectiveness to their business and purchasing strategies. They are frequently looking for new markets to develop in […]

While we start discussing on this topic, I remember the two famous quotes of Mr. Robert Toru Kiyosaki – an American businessman and author. He says – “Your Network is your Net Worth.” & “The Richest People in the world look for and Build Network, Everyone else looks for Work.” Basically, Business Networking is the process […]

The marketing world is changing every day. New tools, technologies and strategies emerge periodically, B2B marketers are always in a hunt of innovating new marketing strategies and the need for content marketing strategies continues to rise as audiences everywhere are exposed to more quality content every day than they could possibly process. For all the […]

2018 was indeed a perfect combination of digital and traditional marketing where digital marketing had a bit more big role to play as compared to traditional strategies. As we were closing 2018, most of us already had been spending the last couple of months thinking about the marketing goals that are to be achieved in […]

In one of my last articles, I’d discussed What’s Content Promotion; and why it matters in B2B. Now it’s time to move forward on the same topic and discuss the top content marketing strategies that every B2B marketer must think about to promote their content and attract the audience for their business. In today’s marketing landscape, it’s […]

In simple terms, Customer service is the process of ensuring customer satisfaction with a product or service. It is an act to assist customers in making cost-effective and correct use of a product or service that includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product without damaging it. Customer service plays a major role in business. It’s […]

The B2B landscape is constantly changing. B2B Marketers are continuously looking for marketing strategies that will prove to be the most effective for business growth. The motive behind any marketing strategy is to maintain their market position by maintaining existing customers and capturing a fair share of any new segments. A marketing strategy is generally a business’s scheme […]