The prime motive of any company in business is to make profits which can be possible only if they make and provide the products and services that their customers demand. Understanding and meeting these demands is one of the biggest challenges for companies and if they do these things well then they are able to generate […]
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Marketing Operations
What’s Content Promotion; and why it matters in B2B.
April 9, 2019 In today’s marketing landscape, it’s just not enough to have quality content; it is also important to know how to promote that content through a variety of different channels in order to reach the largest appropriate audience. Even the content ever is written is not able to proffer much value for your business if no […]
6 Strategies to Increase Conversion Rate Throughout Sales Funnel.
Leads are very important for every business. Leads are like a soul for any business without which a business cannot survive. One of the biggest keys to a successful business is the generation of new marketing & sales leads. A lead can be a company or it can be a person who fits a target […]
B2B Marketing Strategies for Maximizing Event Marketing ROI.
Modern marketing is more about customer experience, feedback, building relationships with customers, adapting continuously the new digital landscapes, and marketing across multiple channels to reach different consumers. It is a need in today’s world that marketers must work continuously for an ever-increasing number of platforms to develop a more identity-based audience. This need and increasing competitive pressures brought on […]
Wait! Telemarketing is Not Dead.
Is Telemarketing Dead?? – This question is been regularly asked by many people in businesses nowadays. A decade ago, Telemarketing was the only effective strategy that was opted by many marketers and sales professionals to reach their target audience. But now things have completely changed. In this so-called digital world, businesses seem to prefer using digital […]
Why Content Syndication Matters so much in B2B Marketing.
I personally believe content is the most effective way to kindle meaningful relationships. But even the greatest content must be combined with a remarkable experience to reach its full potential. Content Syndication is all about delivering the content to people who are looking for at the right time and with the right medium in their […]
B2B Event Marketing – Art of Inviting & Influencing People.
Modern-day Marketers are highly equipped with countless tactics and strategies when it comes to B2B Marketing. According to a report published by the Event Marketing Institute, event marketing is one of the world’s fastest growing forms of marketing. As we continue to grow in the business environment, there are several new strategies invented daily to hunt for the […]
Lead Generation & Nurturing – Most Essential Elements in B2B Marketing.
How often do we hear about these two terms, ‘Lead Generation’ & ‘Lead Nurturing’ when we talk about marketing and business development. Lead generation & Lead nurturing are the two most critical parts of a strong marketing strategy for any organization to survive and succeed in the competitive market regardless of the industry or the […]
7 Ways To prevent Prospects from Quitting in your Marketing Funnel.
Modern concepts of marketing are broad concepts. It focuses on finding out the consumer and making the goods as per their needs rather than to provide them what the seller has made. Marketing plans won’t work or succeed unless you have a set of strong strategies to make it work. The marketing funnel helps companies to understand the various stages a […]
Audience Development & Content Marketing.
Content Marketing has a very big role to play in B2B Marketing. Content marketing is great, but many marketers fail to understand that content is just a part of the game. Good content is mandatory, yes, but without a proper strategy for marketing your content and without a defined target audience your content won’t work and […]