Prospecting is an important part of the B2B sales process, as it helps develop the pipeline of potential customers available for the business. Prospecting, if done right, not only creates a solid pipeline of potential customers but also helps to position you as a trusted adviser and further focusing on the right accounts. Prospecting, especially in B2B is […]

In the modern business ecosystem, it’s not that easy to push a customer into buying your product or service. this requires a properly planned process that should be geared towards nudging the customer into looking at the proposed purchase as adding great value to their buying process. Having a good sales pipeline plays an important […]

B2B marketing is not as easy as it looks. In today’s world, it’s increasingly responsible for more and more things along with its core objective of advertising and promotions. The concept of Marketing now has changed completely. It’s gone way further than just promoting the business’ products and services like earlier. Since the role of Marketing […]

We’re in 2019 where the marketing and sales methodologies are changing at a rapid speed due to the massive evolution in the technology. It’s high time that even sales and marketing people should change the way they approach prospecting. The future of sales and marketing is all about being everywhere and thus if your S&M […]

The world’s most valuable resource is no longer oil, but data. The above statement quite clearly describes the value of data and the massive impact that data has in today’s business world. When it comes to B2B marketing, data has become an absolutely essential element for running successful sales & marketing campaigns. If you’re not […]

As a B2B marketer or a business owner, we all are quite familiar with the term ‘content’. In B2B business content marketing is the marketing process for creating and distributing relevant and valuable content in the form of videos, whitepapers, E-books, etc to attract, acquire, and engage a clearly defined and understood target audience with […]

No matter how much digital/online marketing is taking over traditional marketing, we see that teleprospecting is gradually becoming an essential direct marketing component. Over the last several years, marketing departments are increasingly taking responsibility for teleprospecting. The modern-day business model puts greater emphasis on sales enablement and revenue production. This has made marketers rethink on […]

When you start a new business or release a new product or service, your primary focus is on spreading the word across the market and once that’s done, potential customers pull up their socks to get associated with the new venture. But that is not the end of the story – Is it? It’s important […]

Prospecting is an important part of the sales process, as it helps develop the pipeline of potential customers available. Professional salespeople use the phone every day in some capacity. Those with remote selling roles are in an office on the phones, and those calling on companies in person use the phone to set appointments, hold […]

Modern B2B marketing has become a complex phenomenon. Marketers are constantly researching for new and user-friendly marketing techniques whether it be online or offline to reach their audiences. In today’s busy and result-oriented world, business owners are looking for the most effective marketing campaigns and collateral to promote their brand. Everyone wants to find the best […]