This is one of the hardest times most marketers will face in their careers. Covid-19 is a crisis like none we’ve faced before. The outbreak of this vicious virus has caused the devastation that would be expected to last for at least a couple of years. However, the most critical impact of this virus is […]
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Managing Crisis & Business during Covid-19.
This is one of the hardest times almost all businesses will face in their lifetime. However, done right, it could also be one of the most rewarding as well. After all, behind every crisis lies ample opportunity – and Covid-19 is a crisis like none we’ve faced before.The outbreak of this vicious virus has caused […]
Top B2B Marketing Strategies to Opt for in 2021.
2020 was one of the hardest times most businesses ever faced. Covid-19 is a crisis like none we’ve faced before. The outbreak of this vicious virus has caused devastation that would be expected to last for at least a couple of years. However, the most critical impact of this virus is affected by the gathering […]
7 Lead Nurturing Tactics to keep prospects engaged in Your Sales Funnel.
Often markers focus on generating new leads for their business, chasing down new prospects and closing the sale. But the possibility that customers will buy the first time they meet your company is rare, very rare. Your prospects need some guidance and education through the sales funnel before doing business with you. Your prospects need to trust that […]
How to Use Agency Partnerships to Boost B2B Lead Generation.
Lead generation is at the core of a successful business. If you’re a business owner or a marketer, you know what counts at the end of the day are your leads and how effectively you’re able to turn them into prospective customers. A lot of marketers face internal obstacles that keep them from being as […]
8 Tips for Successful Email Marketing Campaigns.
“Email has an ability many channels don’t; creating valuable personal touches – at scale.” Email is the undisputed king of B2B marketing. Email marketing is a vibrant and powerful way to connect with people. It is one of the most effective ways to reach and engage your audience. According to a report, more than 3.7 […]
Why a Consistent Sales Pipeline is Important in B2B Business.
As a business owner, it’s likely you’ll understand the concept of a sales pipeline and what it actually means, but how important is it to have a strong sales pipeline in today’s market? If we go to see, most business owners and salespeople agree on the importance of a solid pipeline, but few actually do […]
7 Best Practices to Manage your Sales Pipeline.
A sales pipeline plays a key role both in closing more sales deals and indicating the overall health and future direction of your company. In the modern business ecosystem, having to push the customer into buying your product will most likely be counter-productive. Instead, your sales process should be geared towards nudging the customer into […]
The Future of Email Marketing in B2B.
Email marketing is over 20 years old already, but it still plays a major role in modern business. As a matter of fact, this communication channel is getting increasingly important as reports reveal that for every $1 spent on email marketing $44 is made in return, which makes it a highly profitable marketing tool. According to […]
Top B2B Prospecting Strategies.
‘B2B Prospecting’ is an important part of the sales process, as it helps develop the pipeline of potential customers available. Sales prospecting involves identifying potential customers (aka prospects), by developing a database of qualified leads and then systematically communicating with them to generate sales. Prospecting is focused on getting the customer through the first two stages: […]