Wait ! Telemarketing is not Dead

Is Telemarketing Dead?? – This question is been regularly asked by many people in businesses nowadays. A decade ago, Telemarketing was the only effective strategy that was opted by many marketers and sales professionals to reach their target audience. But now things have completely changed. In this so-called digital world, businesses seem to prefer using digital marketing strategies and other online tools to stay ahead in the competition. I completely agree and support the fact that you must upgrade to the latest trends and flow. but this doesn’t mean that a thing which was once of high importance for you means nothing now.

Telemarketing is not dead exactly. But it requires an efficient preparation to be deemed as effective and to lead to the conversion of a consumer into sales. Telemarketing is one of the traditional methods for generating leads. Though there are a lot of B2B sectors that still opt for this method, we can’t ignore the fact that large part of the industry is moved on to digital marketing strategies, but this doesn’t mean that you can neglect Telemarketing completely.

There are a number of advantages of telemarketing that still strive to show it’s existence in this digital world of marketing.

1. Establish direct contacts with the customers and prospects.

Telemarketing enables a business to talk to real people. Unlike other communication and marketing channels, telemarketing ensures that you are communicating with the right person because they are alive and on the other side of the phone. Further, you can measure and analyze their reactions and note them for the future communication purpose.

2. Instant Feedback

Unlike other marketing channels. telemarketing gives immediate feedback. Your prospect will evaluate instantly and may decide then and there whether or not you are to be taken seriously. This helps a business better adjust its message and ensure that the message delivery for its customers and prospects. It helps, adjust the communication style based on the prospect’s mood, availability, and preference.

3. Lessens Operational Costs

Telemarketing is a cheap form of communication per contact or per lead. It costs you less than many other marketing strategies. This is far less than door-to-door marketing, advertising via print and electronic media or developing promotion tools such as brochures or posters. Telemarketing helps you generate leads at a very low cost. The best part is that you pay only for those leads that you believe are qualified by comparing to your predefined criteria.

4. Boosts Sales

Telemarketing is a direct process, it takes a very short duration for a telemarketer to reach out to a qualified prospect – pitch him a product or service – ask his response – if the prospects reply in a positive manner nurture him and then close a sale. It makes easy for customers to directly ask questions about your products and services, and for a sales executive to answer and convince them that they actually need what you’re offering.

5. Keep a better track of sales.

Keeping track of your sales is very important. With telemarketing, you can always keep track of which region, job title, age group, or sector is demanding your product/service the most. You can then devise your business strategies according to the data made from the sales. This can also be done by asking a set of questions to the target audience to learn more about their preferences and choices..

6. Helps build Brand Awareness

If done in an appropriate manner, limit and quality, telemarketing is an instant way to promote your brand or create awareness. When a telemarketer introduces himself to a customer or a prospect, brand awareness initiates right from there as the customer than researches about the business to know more. TM helps you position your product directly and gauge customer sentiment/feedback thus building brand awareness.

7. Telemarketing generates key customer database

Telemarketing is a great way to know your customers and prospects better. If you have a contact list that you need to update with new information, calling them and validating the list is a great way to do so. This is especially useful for building your buyer persona. It’s also a great source for primary research.

8. Helps expand Business Operations

TM helps you expand your business operations. You can hire a team outside your business locations to conduct the telemarketing activities. It also helps you generate new business opportunities by hiring local Tele-callers from different countries or regions to promote your business in that specific geography.

Final thoughts…

Change is the law of Nature. And it applies to telemarketing as well. The best and effective marketing strategy once is now merely an option for many marketers. I am aware with the truth that even telemarketing has its own drawbacks. Over the years, the telemarketing gained a negative image as people nowadays generally associate telemarketing with irritating and persistent calls.

But Telemarketers are still needed in the overall sales process. The only difference here is where they enter should enter the picture. You still need to talk to people, that is the truth. And in case you are not the talkative type, outsource your outbound marketing to professional lead generation team and they will do the same for you much better and you’ll get more time to concentrate on other core functions of the business.

We at Apprise Marketing Services – AMS provide you customized B2B marketing lead generation programs to increase your customer base and sales at a fast rate, with effective quality measures to improve the efficiency of each generated lead. Our lead generation programs can be targeted according to your requirements and mapping. With our high tech lead generation methods, you can get your content delivered to the right person at the right time. We generate leads by reaching every possible prospect and then share your whitepapers or business content; this eliminates the chances of false information.

Our B2B Lead Generation & TM team includes :

Researchers & Data mining experts that create validated and targeted prospect lists for your lead generation campaigns.
Business development executives & Tele-callers to qualify your marketing leads, pitch your offerings to your prospects, & set up appointments if required.
Campaign managers to administer your lead generation campaigns and coordinate the campaign delivery process.

If you’d like to know more about how we at Apprise Marketing Services – AMS can help you manage your marketing efforts with Telemarketing services, you can reach us at info@ams-in.com or visit us at www.ams-in.com.

Thank you.