January 16, 2023
We are trading in a market that is constantly changing, all businesses are continuously looking for new opportunities to grow. The Solution Providers, as well as the Solution Buyers, are searching for new collaborations to bring efficiency and effectiveness to their business and purchasing strategies. They are frequently looking for new markets to develop in order to save cost and grow sales opportunities.
When it comes to B2B marketing strategies, there are countless tactics and strategies available to modern-day marketers. No matter how much online marketing dominates today’s b2b marketing, Events and Event marketing still continues to be a tried-and-true solution for B2B businesses and it’s only continuing to grow.
Organizing an event is an excellent way to increase name recognition and strengthen brand awareness. Any event that encourages interaction between you and your prospective clients improves the likelihood that they’ll think of your business first when they’re ready to make a buying decision.
Events can include:
- 1)Conferences
- 2)Trade shows
- 3)Seminars
- 4)Lunch or dinner events
- 5)Training sessions
- 6)Webinars
- 7)Product launches or demonstrations
Let’s discuss a few points that prove why events are so important for a B2B business and it’s marketing strategy.
1. Brand Awareness
“Products are made in the factory, but brands are created in the mind.”
Event Marketing + Brand Awareness. this is a very common equation. A brand is one of the few remaining coins businesses have available to promote their products. I strongly believe that once a business becomes a Brand – Selling automates for that business.
Event Marketing can be a very unique and extremely viral way to elevate a brand or highlight a product, service to your key audience. These events and the marketing around the event can strengthen a brands credibility and also create positive buzz about their service or product.
It can’t be ignored that the majority of brand building today occurs online in the form of social media, websites, blogs, content offerings, advertisements, webinars and many more. But events still remain one of the most effective ways to communicate your value and build your brand recognition.
2. Database and Lead Generation
Lead Generation is among the top three benefits of organizing an event. Lead Generation – to generate incoming leads is also one of the prime motives of hosting an event. Another benefit of events is that you get access to a database of potential customers through registration. Even if a prospect doesn’t immediately convert at an event, there is the opportunity to add them to your database. They will become a lead, who you can nurture through the sales process.
If live events aren’t a part of your lead generation strategy, you’re missing out on a golden opportunity to accelerate your sales cycle and grow your business. To generate high-quality leads, however, you need an event strategy that encourages your target customer to hand over their contact details and attend your event.
Events are an effective way to secure new leads and grow your business. And with a carefully constructed event strategy, you can accelerate sales pipeline and drive increased revenue. When executed properly, hosting an event allows your company to interact with groups of already interested consumers and foster even stronger leads and relationships.
3. Events Stimulate Interest.
Events create interest among the audience as well as current customers to know more about your new business adventures and new products or services.
Events generate curiosity and this curiosity can help salespeople open up a new business, revive deals that have stalled, and pave the way to bigger deals over time. People register to attend events because they want to learn more about the topic or issue that your invitation promises to take them through – so make sure your event delivers against these expectations with relevant and valuable content.
4. Grows Networking
“People do not buy goods and services. They buy relations, stories, and magic.”
In one of my recent blog, I’d shared the Importance of Business Networking. Living in a post-digital revolution age does not, in any way, diminish the importance of face-to-face business networking events. In spite of the digital age, more people prefer face-to-face interaction and that is easily possible in an event.
In events, there a number of other businesses and active customers that you may get to interact with and understand the market very closely. These valuable connections made during an event will definitely pay you someday or other in the future.
5. Improves Credibility
Credibility – the quality of being trusted and believed in. is the most important asset for any business. If people trust you, only then they’ll buy from you. Every business organization depends on credibility. Credibility is crucial to the creation and sustenance of human networks, buying and selling and expansion of business operations.
By hosting an event, you establish that you not only know what you are doing, you know so much you can teach others. You succeed in creating an image of an expert in your field of business and that you can be the prime solution provider in your particular field.
To Conclude…
If you want your business to be successful in today’s digital world, having an effective digital marketing strategy is crucial. Marketers need to go where their audience is and increasingly, that place nowadays is online. But that doesn’t mean you should neglect traditional marketing activities like events and print advertising, especially as event marketing and trade shows become part of larger omnichannel brand experiences.
Promote your event to existing customers as well as potential customers in the verticals or regions that represent your current customer base and emerging markets to make your event an effective lead source for Sales opportunity creation.
While planning for an event make sure you choose an event marketing solution that aligns most closely with the stage of your company as well as your desired objectives.
Events registrations are not only challenging but complex as well. Since it is not only about higher registrations but it is also important to know the quality and quantity of leads generated through these registrations. Apprise Marketing Services undertakes an in-depth preliminary analysis of prospective registrants and makes appropriate efforts to drive them to these programs that most likely result in leads or conversions for the businesses.
We can help you smoothly overcome the following event marketing challenges:
- Attracting new audiences from social media channels
- Difficulty in converting prospects into attendees
- Unproductive email lists
- Ineffective event email campaigns
Our event marketing team includes:
- Digital marketing experts to promote your event on multiple paid & free social channels.
- Tele-callers to call & verify attendees.
- Project manager to overall manage your entire event promotions campaigns.
Visit us at www.ams-in.com or email us on info@ams-in.com to know more about how we can assist you in attracting the audience for your events.
Thank you!
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